Healthcare
Live ProjectEMC — European Medical Center
A large-scale redesign of a major private multidisciplinary clinic network in Moscow, with a searchable directory of 500+ doctors, medical centers, and treatment directions.
View live project (opens in a new tab)- Industry
- Healthcare
- Services
- Website Redesign, Corporate Websites
- Technology
- Nuxt, Vue
- Year
- 2026
- Related solution
- Websites for Clinics and Healthcare Providers
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Overview
EMC (European Medical Center) is a large private multidisciplinary clinic network in Moscow. The site needed to organize a very large volume of medical content — a directory of over 500 doctors, 28 medical centers of competence, dozens of treatment directions, and a catalog of programs and services — into something a patient can actually navigate, while reading as a premium, trustworthy healthcare brand rather than a directory listing.
Challenge
At this scale, the core problem isn't any single page — it's information architecture: a patient needs to go from "I have this symptom" or "I need this specialist" to a specific doctor or service in a few steps, across hundreds of doctors and dozens of centers and directions, without the site turning into an unnavigable directory.
Solution
A dark, editorial visual identity (deep maroon and warm gold) carries the premium tone from the homepage hero through every interior page. The doctor directory is filterable by specialization, center of competence, and patient type (adult/child), with individual doctor profile pages covering their specialization, experience, and where they see patients. A separate centers-of-competence directory and a treatment-directions catalog give two different paths into the same underlying content, alongside a programs-and-services catalog, a global site search, and a responsive mobile navigation that carries the same filtering structure.
Key features
- Doctor directory filterable by specialization, center of competence, and patient type
- Individual doctor profile pages with specialization, experience, and clinic locations
- Centers-of-competence directory covering 28 medical centers
- Treatment-directions catalog
- Programs-and-services catalog
- Global site search
- Responsive navigation carrying the same filtering structure on mobile
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